Getting the message: WhatsApp & political campaigning in the Global South - Audience Insights
Who are the audience behind this new trend - and what are their beliefs &concerns? Just recently I’ve learned about a trend of increased...
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Edward James Bass
- Feb 4, 2021
- 3 min
How has the pandemic changed Environmental attitudes - and how should brands respond?
If you’d asked most people a year ago what the most prominent threat to the human race was then the answer would likely have been linked...
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Edward James Bass
- Jan 20, 2021
- 4 min
Are Platforms the New Social Media Bubbles?
That algorithms keep large parts of the world secure within their own ideological groups isn’t a new concept, but the nature of this...
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Edward James Bass
- Oct 1, 2020
- 3 min
The 5 Golden Rules Of Audience Insight For Strategy
Everybody needs a code, this is mine - and hopefully yours....
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Edward Bass
- Sep 3, 2020
- 2 min
The Experience Disconnect
We really need to rethink this whole knowledge sharing thing... If there is one critique which rings in my ears about marketing from...
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Edward Bass
- Aug 27, 2020
- 2 min
Which brands are the Reddit community most loyal to - and why?
Every once in a while social media platforms offer a vital insight into their audiences, and recently we learned of a popular thread on...
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Edward Bass
- Aug 26, 2020
- 3 min
Where Advertising & Art differ - and why that needs to change (Part 2: Long-Termism).
In the first part of this article I introduced my thoughts on why advertisers need to adopt some of the methods used by other creative...
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Edward Bass
- Aug 26, 2020
- 3 min
Where Advertising & Art differ - and why that needs to change (Part 1: Badcasting)
You can understand why people who work in advertising are deeply immersed in the nature of their work, it’s an interesting, fun and often...
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